Advertising C1A

17th January 2024

Analysing Adverts 

LO: To build the skills needed to analyse and evaluate adverts    

Do now 

The difference between connotation and denotation is denotation is what something literally is and connotation is what you associate something with.  

Advert 1

 Connotations

• Guards guarding the internet
• a uk specific protection 

Advert 2 

Connotations

• no name needed as everyone can tell from logo
• fancy bed to show luxury 

     Advert 3 

• connotes that all the history is put into one car 
• connotes show its a fast race car that can do normal things on the road

Positive

• Interested
• curious
• disabled
• handicapped 
• inquisitive 

Negative

• nosy 
• retarded
• crippled